[Workshop] Branding in Esports and Gaming

SYNOPSIS:

A one-day workshop designed to teach you the essentials of branding and its application in the esports and gaming industry. This workshop will equip you with the skills to develop a cohesive and visually appealing brand identity that resonates with both brands and the community.

Key Highlights:

• Crafting strategies that appeal to brands and partners
• Building a brand that creates significant community engagement
• Gaining tools and knowledge to attract advertisers and develop strong case studies

Ideal for young professionals eager to work for esports companies and explore business opportunities in the gaming sector, no prior branding experience is necessary.

Workshop Leaders:

Led by seasoned facilitators and experts in esports, gaming, branding, advertising, and digital marketing, they will offer practical advice and guidance to help you implement these concepts in your business.

Approach and Methodology:

The workshop is interactive and engaging, featuring exercises, activities, and case studies to help participants grasp and apply branding concepts. Participants will also benefit from mentorship sessions, allowing them to ask questions and brainstorm ideas with the experts. Attendees can continue to connect with speakers and mentors after the workshop for further guidance.

Expected Outcomes:

By the end of this workshop, participants will be able to:

• Apply branding principles to identify core values, unique selling propositions, and target audiences.
• Generate new ideas from various perspectives in esports and gaming.
• Formulate a creative strategy and advertising plan that stands out in the media landscape.
• Execute an effective digital marketing strategy using a data-driven and experimental approach.

Workshop Schedule:

9:00 AM - 9:30 AM: Registration and Welcome

• Activity: Participant registration and welcome speech
• Materials: Welcome kit, schedule, and name tags

9:30 AM - 10:30 AM: Introduction to Esports Branding

• Topic: Understanding the basics of branding
• Key Points: Definition and importance of branding, overview of the esports industry, examples of successful esports brands
• Activity: Icebreaker and participant introductions

10:30 AM - 11:30 AM: Building Brand Identity

• Topic: Creating a unique brand identity
• Key Points: Defining brand values, mission, and vision, designing logos and visual elements, crafting a brand story
• Activity: Group brainstorming on brand identity creation

11:30 AM - 12:30 PM: Target Audience and Market Research

• Topic: Identifying and understanding the target audience
• Key Points: Demographics and psychographics of esports fans, conducting market research and analyzing competitors, tailoring the brand message to the audience
• Activity: Case study analysis and discussion

12:30 PM - 1:30 PM: Lunch Break

1:30 PM - 2:30 PM: Digital Presence and Social Media Strategy

• Topic: Establishing and enhancing the brand's online presence
• Key Points: Importance of social media in esports branding, developing a social media strategy, content creation, and community engagement
• Activity: Interactive session on creating a social media campaign

2:30 PM - 3:30 PM: Sponsorships and Partnerships

• Topic: Leveraging sponsorships and partnerships for brand growth
• Key Points: Identifying potential sponsors and partners, crafting sponsorship proposals, building and maintaining relationships
• Activity: Role-playing exercise on pitching to potential sponsors

3:30 PM - 3:45 PM: Coffee Break

3:45 PM - 4:45 PM: Branding Strategies for Esports Teams and Players

• Topic: Branding for individual players and teams
• Key Points: Personal branding for players, team branding and merchandise, consistency and authenticity in branding
• Activity: Workshop on developing branding strategies for a hypothetical esports team

4:45 PM - 5:45 PM: Measuring Success and Future Trends

• Topic: Evaluating branding efforts and looking ahead
• Key Points: Key performance indicators (KPIs) for branding, tools for measuring brand success, emerging trends in esports branding
• Activity: Q&A session and open discussion

5:45 PM - 6:00 PM: Closing Remarks

• Activity: Summary of the day & feedback collection
• Materials: Certificates of participation

6:00 PM - 9:00 PM: Dinner, Networking, and Drinks

• Activity: Networking opportunity for the attendees with complimentary drinks

Guest Speakers / Lecturers:

• Dani Rogacion, CEO, Overdrive Studios: With 8 years in the industry, Dani is an esports creative and founder of Overdrive Studios, working with clients like Riot Games, Blacklist International, and Facebook Gaming. Her studio has won back-to-back esports creative team of the year awards.
• Ralph Aligada, Portfolio Director, Gaming & Media Platforms, Globe Telecoms
• Mark Navarro, Founder and CEO, Player Two Productions
• Benj Dalmacio, Head of Business Development, Level Infinite Philippines
• Bryan Dacanay, VP of Business Development, Tierone Entertainment
• Eric Valmonte, Product Lead, WP/Gaming

Workshop Master / Moderator:

• TJ Parpan, Consultant, Management Strategies Asia: With over two decades of experience in building companies and senior leadership in integrated marketing communications, TJ helps others achieve their true potential. His expertise in developing strategies and driving innovations will provide invaluable insights to workshop participants.

Mentors:

• Benson Te, CEO, WP/Gaming
• Carlo Suntay, Head of Gamification, GCash
• Ton Gatmaitan, CMO, WP/Gaming
• Joebert Yu, CPO, CBZN Perspective
• Jab Escutin, Director, A.P. Bren

Join us to transform your branding approach and make a significant impact in the esports and gaming industries.