Your Brand Needs a Gaming Strategy: How WPGaming Empowers Brands to Navigate the Esports and Gaming Landscape Through Education

[September 22, 2025] Manila, Philippines

WPGaming conducts one of its WP/Connect sessions with NutriAsia

WPGaming is shaping the future of brand engagement by bridging the gap between brands and the fast-growing gaming industry. Through its flagship WP/Connect workshop series, the company provides brands with the knowledge, tools, and confidence to enter the gaming ecosystem with purpose.

These workshops are designed to educate brand leaders about the culture, behaviors, and opportunities within gaming—from esports and content creators to community building, gamification, and immersive experiences that are now shaping consumer expectations.

WPGaming has already conducted sessions with leading companies such as Converge, Descorp, Asia Brewery, and NutriAsia, with more workshops scheduled in the coming months—showing how brands across industries are eager to explore gaming as a serious growth driver.

“Workshops such as WP/Connect provide significant value to brands because gaming culture has become an essential part of today’s consumer landscape. Even for traditionally low-involvement categories like condiments, we make it a priority to understand how consumers encounter different media platforms, including Gaming. These sessions have allowed us to recognize gaming not merely as a promotional channel, but as a powerful avenue for engagement and deeper consumer insights.” 

— Gretchen King, Senior Group Consumer Unit Head, NutriAsia

For WPGaming, education is the cornerstone of building sustainable partnerships between brands and the gaming community. By demystifying the industry, WP/Connect opens doors for brands across categories—from tech and lifestyle to FMCG—to find authentic and lasting ways to connect with the next generation of consumers.

“We see enormous potential in gaming because today’s consumers no longer settle for passive messaging. They expect interactive, immersive experiences—and gaming delivers exactly that. For brands, it’s no longer a question of “If” you need a gaming strategy, but “How?”. “As gaming becomes an integral part of youth culture, brands that adapt early to this shift will position themselves for long-term relevance.” 

— Benson Te, CEO of WPGaming

WPGaming conducts one of its WP/Connect sessions with NutriAsia

With gaming and pop culture continuing to rise as dominant forces in consumer engagement, WP Gaming is committed to leading the conversation, setting standards, and helping brands succeed in this dynamic space.

📩 If you’re a brand looking to understand the gaming landscape and build your strategy, WP Gaming would be glad to connect and schedule a workshop session with your team.

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For inquiries, please contact benson.te@wpgaming.net